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Fiducia | AI, Inc. Privacy Policy

1. Introduction

Fiducia | AI, Inc. (“Fiducia,” “we,” “us,” or “our”) provides an AI-powered fan engagement and immersive technology platform used by enterprise customers such as sports teams, brands, agencies, universities, and venues (“Customers”).
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This Privacy Policy describes Fiducia’s role strictly as a data processor / service provider, supporting the delivery of our platform and enforcing the Customer’s own privacy policy.
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We do not act as the data controller.
We do not own, determine, or decide how data is used.
All data collected through any customer-branded experience is fully owned and controlled by the Customer.
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This policy supplements the Customer’s own privacy notices and should be read together with them.

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2. Fiducia’s Role as a Data Processor

Fiducia processes data solely on behalf of Customers, according to their instructions, and in compliance with:

  • Their published privacy policies

  • Contractual agreements

  • Applicable data protection laws

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Fiducia does not:

  • Sell personal data

  • Use Customer data for its own purposes

  • Combine data between Customers

  • Build internal models using Customer data

  • Override Customer retention, deletion, or consent rules
     

Fiducia only enforces and technically supports the privacy policy and data handling requirements chosen by each Customer.

3. Data Ownership

All data captured, uploaded, generated, or processed through a Customer-branded Fiducia experience—including but not limited to:

  • Fan interactions

  • Images or media submitted by end users

  • AI outputs or analytics

  • Telemetry or engagement data

  • AR interaction logs

  • Player, venue, or event-level data
     

is fully owned by the Customer.

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Fiducia does not maintain ownership, license, or use rights beyond what is required to provide the service.

4. Information We Process

Based on your uploaded policy, we may process the following categories of information only as instructed by the Customer:
 

Personal Information

Examples include:

  • Name

  • Email address

  • Phone number

  • Address

  • Team or organization affiliations

  • Other information the Customer collects
     

Usage Data

We may process automatically generated data such as:

  • IP address

  • Browser type

  • Device type

  • Pages viewed

  • Time/date of interactions

  • Diagnostic logs
     

Platform-Generated Data

Depending on Customer configurations, this may include:

  • Image analysis results

  • Engagement metrics

  • Interaction logs

  • AR usage data

  • AI-powered annotations

5. How We Collect Information

Direct Collection

Only when a Customer instructs Fiducia to collect information via:

  • Forms

  • Surveys

  • Fan engagement modules

  • Experience registration flows
     

Automatic Collection

Such as via:

  • Cookies

  • Pixels / web beacons

  • Log files

  • Session tracking tools

6. How We Use Information (Processor Only)

Fiducia processes information only to deliver the platform to Customers, including:

  1. Operating and maintaining platform functionality

  2. Enforcing the Customer’s privacy settings and data use policies

  3. Providing Customer support

  4. Performing analytics on behalf of the Customer

  5. Monitoring performance, detecting fraud, and maintaining security

  6. Troubleshooting and debugging

  7. Enabling AR, AI, and fan engagement features as configured by the Customer
     

We do not use Customer data to improve third-party models or for unrelated internal purposes.

7. Data Retention

Fiducia retains data only for as long as instructed by the Customer or required by law.

If the Customer instructs deletion of data, Fiducia securely deletes it and verifies completion.

(Based on “Data Retention” section.

Fiducia _ AI, Inc - 11_26_2024)

8. Security Measures

We maintain industry-standard technical and organizational safeguards to protect personal data processed on behalf of Customers, including:

  • Encryption in transit and at rest

  • Access control and authentication

  • Network and infrastructure monitoring

  • Secure development practices

  • Redundancy and backup procedures
     

However, no platform can guarantee 100% security.

9. End-User Privacy Rights

End users may have rights under GDPR, CCPA, or other data protection laws, such as:

  • Access

  • Correction

  • Deletion

  • Restriction

  • Portability

  • Objection
     

Because Fiducia is not the data controller, all privacy rights requests must be directed to the Customer who operates the experience.

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Fiducia will assist the Customer in fulfilling such requests as required.

10. Changes to This Policy

We may update this Privacy Policy periodically. Updates will be posted with a revised “Last Updated” date.

11. Contact Information

For questions about Fiducia’s role as a data processor or this Privacy Policy:

Fiducia | AI, Inc.
Email: support@fiduciaai.com

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For questions regarding how your personal data is collected or processed, please contact the Customer whose experience you interacted with.

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